Established in 2020, the Asia Tourism Association is a collaborative initiative by DHS Hospitality Academy, with academic insight from Asia e University, Malaysia.

The Association is dedicated to the development of talent within the tourism industry, focusing on delivering impactful training programs, and organizing webinars and seminars that address current trends, challenges, and opportunities in the sector. “Developing Tourism Talent for a Thriving Asia.” 

Centers of Excellence

• ASIA Center for Tourism: Focused on driving innovation, sustainability, and excellence in the tourism sector through research, training, and development programs.

• ASIA Center for Hospitality: Dedicated to elevating hospitality standards by offering cutting-edge training and competency programs for industry players.

• AFRICA Center of Excellence for Hospitality & Tourism: Building capacity and fostering growth in Africa’s tourism and hospitality industry through tailored initiatives and partnerships.

• Overview of the Center: The ASIA Center for Tourism & Technology is at the forefront of integrating technology into the tourism sector, ensuring that professionals are equipped to navigate the digital transformation reshaping the industry.

• Focus Areas:

  • Digital Transformation: Leveraging technology to enhance tourism operations, customer experiences, and marketing strategies.

  • Innovation in Tourism: Developing cutting-edge solutions for sustainable tourism, smart destinations, and data-driven decision-making.

  • Future-Ready Skills: Preparing professionals for emerging trends such as artificial intelligence, big data, and virtual reality in tourism.

• Future ready Skills Program Information

  • Programs Hours: 56 Hours

  • Program Offered

1)  Tourism management program

2)  Travel management program

3)  Eco tourism program

4)  Urban tourism program

5)  Cultural & Heritage tourism program

6)  Coastal tourism program

7)  Cruise tourism program

8)  Rural tourism program

9)  Agro tourism program

10)  Professional Certificate in adventure tourism

11)   Island tourism program

12)   Dark tourism program

13)   Health tourism program

14)   Edu tourism

15)   Accessible tourism program

16)   Alternative tourism program

17)   Benefit tourism program

18)   Birth tourism program

19)   Culinary tourism program

20)   Outdoor tourism program

21)   Domestic tourism program

22)   Dental tourism program

23)   Extreme tourism program

24)   Fashion tourism program

25)   Genealogy tourism program

26)   Geotourism tourism program

27)   Halal tourism program

28)   Honeymoon tourism program

29)   Industrial tourism program

30)   Nautical tourism program

31)   Religious tourism program

32)   Slam tourism program

33)   Sports tourism program

34)   Wellness tourism program 

• ASIA Center for Hospitality: The ASIA Center for Hospitality is dedicated to raising the bar for hospitality standards by providing world-class training and development programs tailored to the needs of the industry.

• Focus Areas:

• Service Excellence: Enhancing customer service skills to deliver exceptional guest experiences.

• Operational Efficiency: Streamlining hospitality operations through best practices and advanced management techniques.

• Leadership Development: Building the next generation of hospitality leaders through mentorship and leadership training. 

• The AFRICA Center of Excellence for Tourism & Hospitality is committed to unlocking the potential of Africa’s tourism sector by addressing regional challenges and fostering sustainable growth.

• Focus Areas:

  • Capacity Building: Equipping local professionals with the skills and knowledge needed to thrive in the tourism and hospitality industry.

  • Sustainable Tourism: Promoting eco-friendly and community-based tourism practices.

  • Regional Collaboration: Strengthening partnerships between African nations to boost tourism development.